Saturday, August 4, 2012

Fall 2012 - The City College of New York

Media & Communication Arts (MCA)
Internship Boot Camp
Tues, Sept. 11 

12:30 - 2 pm
#290 Shepard

> Resume writing tips
> Internship search advice
> Learn how to put your best foot forward
> Meet fellow Ad/PR, Journalism and Film/Video majors
> Extend your social and pre-professional network
> Meet recent alums who have turned internships into entry-level position

** "Basic Training" Light Lunch **

STAY TUNED for news about guest speakers! 

We Recommend

When you ask professors and mentors for internship and scholarship recommendations, be complete in your requests and provide:

1) Your full name, email and phone number

2) Deadline - allow at least two week's notice, if possible

3) Send request as separate email with clear subject line (not part of class assignments)

4) Attach resume (don't assume the reader has it)

5) Attach background on job/scholarship

6) Include blurb on why you should be selected

While professors know you pretty well, it never hurts to sell yourself. Make it easy for your A-Team* to support you and remember PR starts at home. Good luck!

*A-Team: Academic Team - professors, advisors, administration and peers

Heads Up!  Start Your Internship Search Now 

Now is the time to rev up your search for Fall '12 - Spring '13 internships. Here at The City College of New York, most “for credit” internships are 3 credit hours; students usually work 12-15 hours per week, for a 15-18 week period (about 180 hours/semester).

In order to qualify, you should have completed 12-15 hours (4-5 classes) in your major. If you have completed less than 12 hours, chances are slim that the department will approve your internship request.

Understand we cannot file paperwork with the CCNY Registrar until your internship is finalized by a hiring manager. “We might hire you” doesn’t count; it has to be a firm internship offer. Thus, most internships may not officially be included on your schedule until the first few weeks of the semester.

Your internship experience should provide “real world” insight to your field of study, such as advertising, public relations, journalism or film/video. Students are encouraged to research and fact-find to secure the right internship for their unique and special talents. The department assists you with ideas and leads—but does not do the work for you.

In the highly competitive communications field, “the hunt” is part of an exciting game. Part of “the reward” is being selected from a talent pool of many and feeling the “thrill of victory” when you land the prized internship of your dreams!

Recently, CCNY-MCA students interned at Y&R, Group M, Rogers & Cowan,, Sony Pictures, Anderson Cooper 360, WABC-TV, Time Warner/People Magazine, NY1, The Plaza Hotel-Marketing, Kenneth Cole, Marc Jacobs, Prada and People's Revolution, to name a few. Understand that your classmates did it—and so can you!

Our advice: Arm yourself with confidence and get your digital tools in order (resume / cover letter / writing samples / digital portfolio - if applicable) and embark on a deep dive internship search!

Follow these simple steps to get ahead of the competition:

1. Research 3-5 dream internships. Think about where you’d ideally like to work. These should be positions where you could gain experience and ultimately end up in an entry level position, if you’re diligent and play your cards right.

2. Update your resume. Add recent jobs, new skills, classes or interests. Yes, you may include informational blogs created for CCNY-MCA writing classes. Pay close attention to trends in the news and think about how you can link your unique skills to what potential employers are looking for. Since social media is all the rave, then fine-tune your resume to show what you know! Be sure your resume includes buzz words that catch the eyes of human resource associates and internship directors, i.e. wording such as --

> Passionate about social media
> As founder of, diligent about connections with 800+ fellow movie-enthusiasts

Note: Wording like the above would be perfect if you’re applying for a job in publicity for Warner Bros. It shows the reader/potential employer that you’re adept in online marketing tools/blogging and have an online network that could potentially buy movie tickets. Make it easy for employers to see your strengths. Show them what you bring to the table.

Get creative! Think of your resume as a business card for Brand You!

3. Prepare a cover letter/email. Remember, it doesn’t have to be perfect, but it does have to get done. Professors and associates at the CCNY Career Services (NAC 1/116) and The Writing Center (NAC) can help you fine-tune the wording.

MCA professors strongly advise that you take advantage of the many resume writing workshops offered by the Career Center. Understand you hold the reigns to your future. Make sure you utilize all the wonderful tools CCNY has put at your disposal during your college years.

The Career Center also offers free job placement assistance to graduates up to one full year after graduation. Take advantage of this wonderful academic benefit and spread the word to friends who have recently graduated.

4. Email MCA Internship Advisor Prof. Lynn Appelbaum; or; schedule a meeting to devise a personal action plan.  She'll provide a copy of the CCNY - MCA Internship Manual--your guidebook to success.

5. You’ll soon apply for internships, with the goal of securing a position. Understand you may have to go through a series of interviews before you land something—the internship/job market is that tight. That said, plan a semester (or more) ahead.

You’re in an excellent position, because you’re young and only subway ride away from the headquarters of the planet’s leading communications companies! Never forget that. Worse case scenario, you’ll go on interviews during the winter break and land something early in the year. Think with the end in mind (your coveted internship), stay positive and keep plugging! Never give up on yourself or your professional development.

6. Once your internship is secured, we’ll file paperwork with the CCNY registrar; this usually happens during the first few weeks of the semester. Note: You cannot register for your internship online and the paperwork must be filed by the MCA department (not students); the university has instituted new policies.

7. Now the real work begins. Before your first day on the job, you should learn all you can about your new employer. Ideally, you will have done that during the interview phase, but here’s an opportunity to learn even more. That way you can start to impress you supervisor from day one.

Throughout the semester, we’ll touch base to keep you on track. Your employer will evaluate your progress and you’ll be required to write a paper reflecting on your experience. This will include what you learned on the job and a little about how you could have been better prepared for the experience. Once you land the internship, Prof. Appelbaum will provide further details.

Don't forget to attend our Internship Boot Camps whereby students and alums share resources and tools for success. These sessions also help you gain confidence and decide which internship may be the best fit for your unique talents and skills.

Enjoy the semester and good luck as you continue your search for 2012-2013 internships!

Best Regards,

Prof. Lynne Scott Jackson
Distinguished Lecturer
Media & Communication Arts
The City College of New York
#466 Shepard Hall
160 Convent Avenue @ 138th Street
New York, NY 10031 :: 212.650.7114 :: 917.748.8917 - cell